Deutsch
English
Programme
Congress language: German, with simultaneous interpretation into English!
| 08:30 | Registration, Coffee hour and Exhibitor Forum | |
| 09:30 | Opening: Sonia Grabner (City of Graz) Welcome speech: Reinhard Neudorfer (Styria Media International AG) |
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| 09:45 | David Plouffe (Barack Obama’s campaign manager) The use of digital media in the US election campaign |
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| 10:45 | Coffee break | |
| 11:00 | Nils Müller (TrendONE) - Web 5.0 | |
| 11:45 | Reinhard Neudorfer (Styria Media International AG) - Bricks for the successful digital future | |
| 12:15 | Presentation of the six parallel channels by Josef Broukal / Adrien Vielliard / Danny Meadows-Klue / Helmut Zsifkovits / Alexander Marko / Karin Thiller. | |
| 12:30 | Highlight: Panel discussion by famous experts „Supporters of Innovation vs. Opponents of Innovation“ Chair and discussion leader: Josef Broukal Keystatement: Danny Meadows-Klue (Digital Strategy Consulting) Panelist: Marcela Atria (GroupM) Peter Kropsch (CEO APA - Austrian Press Agency) Rudolf Kobza (CEO/Chairman Lowe GGK) Dietmar Schantin (Director Editorial, Advertising and General Management IFRA) Horst Pirker (Chairman of the Board Styria Medien AG) |
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| 13:30 | Lunch break with buffet | |
| 14:30 |  |
Understanding Trends! Channel 1: „Modern Times - The Future of Digital Media“ Chair and discussion leader: Josef Broukal Talk 1: In Game Advertising, Alfred Hofer (Greentube AG) Talk 2: The next big thing. What’s hot in New Media, Michael Steiner (First Love Capital) Talk 3: Video Streaming, Bernhard Ehn (eProjects) Talk 4: The year of mobile computers, Alexander Oswald (Nokia) Talk 5: Web 3.0, Martin Schliefnig (Smart Information Systems) Talk 6: Account planning Web 2.0, Mirko Popofsits (MEC Interaction) |
| 14:30 |  |
Take Off Factors! Channel 2: „The Successful Setup of Digital Concepts“ (in English!) Chair and discussion leader: Adrien Vielliard (Styria Media International) Keystatement: Importance of SEM and SEO for Digital Projects by Adrien Vielliard Talk 1: New star in the Croatian media sky, Goran Rubcic (Njuskalo.hr) Talk 2: The importance of technology, Vedran Križek (Trikoder) Talk 3: Strategic Setup for Community Marketing Projects, Arne Schönleben (Agentur.net) Talk 4: Be different!, Boris Trupcevic (24sata) Talk 5: Concepts and strategies of multimedia desks, Dietmar Schantin (IFRA) Talk 6: WLAN cloud over Graz, Dominic Neumann (City of Graz) |
| 14:30 |  |
Digital Brandmanagement! Channel 3: „Brand Management and Digital Media“ (in English!) Chair and discussion leader: Danny Meadows-Klue (Digital Strategy Consulting) Talk 1: Digital Branding, Andreas Teigeler (Interone) Talk 2: 3x3 cm. New Space for Creativity., Amir Tavakolian, Michael Ksela (scoop and spoon) Talk 3: Control over our brands in a digital world?, Martin Sternsberger (Brand Club Austria) Talk 4: Transfer of traditional print brand into digital universe, Marjan Jurleka (Večernji list) Talk 5: Strategic use of brands in times of digital media, Michael Brandtner (FH CAMPUS 02) Talk 6: Social Media Brandmanagement, Nika Mohar (interactive.agency) |
| 14:30 |  |
Digital ROI! Channel 4: „How to Secure ROI-Success by Up-To-Date Measurement Methods“ Chair and discussion leader: Helmut Zsifkovits (Montan University Leoben) Talk 1: Online advertising effectiveness, Christoph Seda (Gemius) Talk 2: Visitor Intelligence: Your online advantage!, Timo von Focht (AT Internet) Talk 3: There isn't just one way of doing it., Wolfgang Schimpl (Kleine Zeitung) Talk 4: ROI and its testing in eCommerce systems, Roland Fink (Datenkraft) Talk 5: The Internet is about to reach adulthood, Christine Schlögl (MindTake) Talk 6: Conversion Optimisation, Siegfried Stepke (e-dialog) |
| 14:30 |  |
Improvement Factors! Channel 5: „Growth Potential for Online Marketing in Media Mix“ Chair and discussion leader: Alexander Marko (Kleine Zeitung) Talk 1: Online Marketing Strategies, Christine Winter (Mindshare) Talk 2: Digital Ideas - Creativity against Boredom, Vera Steinhäuser (PKP proximity) Talk 3: Added Value of Online Marketing in the Mediamix, Roman Karner (interactive.agency) Talk 4: New Ways in Digital Marketing, Herbert Pratter (Aegis Media, isobar Austria) Talk 5: The path of the story, Alexis Johann (Wirtschaftsblatt) |
| 14:30 |  |
Video & Marketing! Channel 6: „Up-to-date: Video meets Marketing & PR“ Chair and discussion leader: Karin Thiller (CEO APA-OTS) Talk 1: Peter Hörschinger (ikp) Talk 2: Thomas Stern (Braintrust) Talk 3: Barbara Ebner (Kleine Zeitung Digital) Talk 4: Richard Kristek (interactive.agency) |
| 17:00 |
Enjoy a nice mutual night in a relaxed atmosphere to conclude the day. Highlights: Summary of the channels by Josef Broukal / Adrien Vielliard / Danny Meadows-Klue / Helmut Zsifkovits / Alexander Marko / Karin Thiller! Get-together with culinaric highlights! Sweepstake with an overall advertising budget of € 100.000! Enjoy yourself watching the „Digital Cabaret“! |
Congress language: German, with simultaneous interpretation into English!
